In mass media, there is the ever-growing trend of taking news and other programs to a syndicated global scale. With the help of fiber optic cable lines that allow high-speed information to travel on a private network, and the use of the Internet, the face of global media is changing (Helms, 2008). Indecently, those who seek a career in mass media are finding it increasingly difficult to gain employment, because with broadening the cover base, comes a broadening of the hiring pool, and essentially, more qualified applicants applying for sought after jobs. Therefore, it is important for any individual who wishes to enter the field of mass media to have a fair understanding of how to network, and even better, have a well-set up network (2008).
The number one trait that employers are looking for in mass media is the capacity to work with others, and be able to show leadership qualities (Sandhya, 2007). With a well-preserved and set up network, not only does this prove the individuals ability to work with others; because of how they are working and preserving an active network of professional resources, but they are also showing leadership skills by being able to control and tap the network they have created when the need arrives. Showing trustworthiness is an essential key to successful networking. In any profession, people do not want to network, let alone work with individuals who they cannot trust. Being a trustworthy individual means having a “…high measure of character as seen by those people with whom we interact” (Supe, 123). The way that we prove our credibility as trustful, is by establishing clear precise personal qualities, showing straightforward, good intentions and having a clear and precise attitude (121). The personal qualities that need to be focused on is being honest and being sincere.
- Helms, Ludger (January 2008). Governing in the Media Age: The Impact of the Mass Media on Executive Leadership in Contemporary Democracies.. Goverment & Opposition, 43, Retrieved April 5, 2009, from
- Sandhya, R. (2007). The Media Globe: Trends in International Mass Media. Journalism & Mass Communication Quarterly, 84(4), 858-860. Retrieved April 5, 2009, from the Communication & Mass Media Complete database.
- Supe, A. (2008). NETWORKING IN MEDICAL EDUCATION: CREATING AND CONNECTING. Indian Journal of Medical Sciences, 62(3), 118-123. Retrieved March 31, 2009, from Academic Search Premier database.